The scientific name for quinoa is *Chenopodium quinoa*. This plant originates from the Andean region of South America, where it was domesticated by pre-Columbian civilisations more than 5,000 years ago. The name 'quinoa' derives from the Spanish term for the plant, which in turn, is derived from the Quechua word 'kinwa' or 'künwa'. Historically, quinoa has been revered not only as a food source, rich in protein and essential amino acids, but also for its versatile applications in various fields, including cosmetics and personal care.
Quinoa protein is derived from the seeds of the quinoa plant. Although commonly classified as a grain, quinoa is technically a pseudocereal. It is notable for its exceptional protein content, containing all nine essential amino acids that are crucial for protein synthesis in the human body. Beyond its nutritional benefits, quinoa protein has piqued interest in the cosmetic industry due to its hydrating and strengthening properties. It is increasingly incorporated into formulations for haircare products to help improve hair texture and overall health.
- Strengthens hair strands: Quinoa protein contains essential amino acids that repair and strengthen hair strands. It helps reduce breakage, leaving hair more resilient and healthy. Over time, it fortifies the hair structure, making it less prone to damage from daily wear and tear.
- Enhances hair elasticity: The protein in quinoa improves hair elasticity, making it less prone to snapping or breaking during styling. This results in stronger, more flexible hair. It also supports better curl retention and bounce, particularly in wavy or curly hair types.
- Repairs damaged hair: Quinoa protein penetrates the hair shaft to repair damage caused by heat styling and chemical treatments. It restores the hair’s natural strength and structure.
- Promotes hydration: Quinoa protein helps retain moisture by forming a protective barrier on the hair. This keeps hair hydrated, soft, and manageable.
- Boosts shine: The nutrients in quinoa protein smooth the hair cuticle, reflecting light for a natural shine. It revitalises dull hair, giving it a radiant appearance.
- Protects against environmental damage: Quinoa protein forms a protective barrier around hair, shielding it from UV rays and pollution. This helps prevent damage and keeps hair healthier for longer.
- Improves manageability: Quinoa protein detangles hair, making it easier to comb and style. It reduces friction and prevents knotting, especially in long or fine hair.
- Adds volume: The lightweight nature of quinoa protein boosts hair volume without weighing it down. It leaves hair looking fuller and more bouncy.
- Balances scalp health: Quinoa protein nourishes the scalp, improving its overall condition and supporting healthy hair growth. Its nutrients help soothe dryness and irritation.
- Supports colour retention: Quinoa protein helps protect dyed hair by sealing in colour and reducing fade. This maintains vibrancy and extends the life of hair colour treatments.
Kissed Earth incorporates quinoa protein into the Flourish Nourishing Botanical Conditioner. This luxurious conditioner draws on the natural power of quinoa protein and Tasmanian Pepperberry to not only nourish the hair but to fortify each strand against damage. Infused with this unique protein, the conditioner works to lock in colour and promote hair resilience while providing deep hydration to restore and restructure damaged hair. With every application, you can expect enhanced shine and softness, transforming your haircare routine into a nurturing experience rooted in the benefits of nature.
